This campaign launched by Enterprise Estonia and aims to bring additionally 20,000 tourists to Estonia.
As part of the #EstonianWay campaign, 100 well-known foreigners, such as athletes, musicians, businesspeople and social media stars will present Estonia to their compatriots.
The budget of the campaign for the two-year period is 650,000 euros, which includes money for 100 individual mini-campaigns entailing a two- or three-day trip to Estonia, production of videos and marketing activities.
It also includes money for the creation and development of the campaign website and its sub-pages.
The campaign is financed with money from the EU Regional Development Fund meant for the presentation of Estonia as a travel destination.
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